Our values
At World of Wealth & Wellness, our work is built on the belief that when people thrive, organisations flourish. We bring together psychology, strategy, and human understanding to help leaders build trust, alignment, and purpose within their teams and cultures. What makes us unique is our balance of evidence-based insight and genuine empathy, combining research with real-world experience to create sustainable, human-centred change.
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Integrity
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Evidence
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Growth
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Impact
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Vision
Meet Our Founder
Petra Samlow
Petra Samlow is the founder of World of Wealth & Wellness, bringing together over a decade of leadership, behavioural science, and entrepreneurial experience across industries and continents.
Her work bridges psychology and organisational strategy, helping leaders and teams understand the human factors that drive engagement, motivation, and wellbeing. Drawing on her background in organisational psychology and research on Generation Z disengagement and leadership influence, Petra empowers organisations to lead with empathy, clarity, and purpose.
As an award-winning entrepreneur, Petra has built globally recognised businesses and now partners with organisations seeking to create cultures where people and performance thrive. Her approach is grounded in evidence yet deeply human, combining insight, experience, and authenticity to inspire meaningful, lasting change.
Our Journey
World of Wealth & Wellness began with a simple idea, that the true wealth of any organisation lies in the wellbeing and potential of its people.
What started as a psychology-led practice helping individuals overcome barriers to confidence and growth has evolved into a consultancy supporting leaders and organisations to do the same. Today, we work at the intersection of behavioural science and business, helping workplaces thrive through emotionally intelligent leadership, meaningful engagement, and a culture of trust.
Our approach blends academic research, global experience, and real-world understanding. Drawing on insights from psychology, leadership, and wellbeing, we create solutions that are as practical as they are transformative.
At its heart, our journey reflects a commitment to human potential, empowering individuals, teams, and organisations to grow with purpose, resilience, and integrity.
The journey continues as we help organisations redefine success, not just in performance, but in the wellbeing and engagement of their people.